ontheway

On The Way®’s goal is to combine both crowdsourcing movements and modern technology to provide a user consistent and reliable information on when their form of public transportation will arrive.

Getting users signed up for the beta is the most important action for the site. However, they also want to impress tech blogs with functionality and how slick their brand is. 

The voice of OnTheWay is sleek, fresh and
functional. The scrolling page relies on a clean, minimal aesthetic that conveys the savvy and functional product. The cool blue color scheme and chunks of white space create a fresh, airy feel. This both aids usability and creates an enjoyable aesthetic experience.

OnTheWay® engages users with a blog that reports on relevant human interest stories as well as news from the transportation world.